Through the lens of consumer psychology, small businesses can unlock a profound understanding of their customers, paving the way for meaningful engagements and elevating brand perception. Let’s dive into this topic, spotlighting some great examples and providing actionable insights to amplify your small business branding.

As entrepreneurs and small business owners, we understand the power of a STRONG BRAND in today's competitive market. One invaluable strategy that often gets overlooked is BRAND EVANGELISM. Let's dive into how this powerful marketing technique can drive growth and build lasting connections.

AI is accelerating the process of creative destruction, as all of technology actually does. I don't think we are on the brink of machines taking over the world and my profession, for example, disappearing. I think we are talking about an increase of productivity, and freeing up our brain and time from manual coding, collecting references for research, etc etc etc.

Have you heard about the concept of "ikigai" and how it can transform your life and career? Ikigai is a Japanese term that translates as "the reason for being" or "the reason to wake up in the morning." It represents the intersection of four essential elements: what you love, what you are good at, what the world needs, and what you can be paid for.

Fear is a warning signal and a way for you to protect yourself. It’s a completely normal and human reaction. We all get afraid for various reasons. Fear is a powerful feeling, but it’s only when you let it take over that it can become a problem, both in your career and at home.

Re-entering the job market after a professional break due to parental leave, burn-out, returning to your ‘home country’ or relocating abroad can be rather overwhelming, as plenty of questions start popping up in your head, combined with a lack of self-confidence, and limiting beliefs.

When drastically changing her successful career of marketing researcher in her early 30s, Nataliya had no idea she will reach the point when she will get rewards for her photography.

In today's job market, we no longer expect to have a job for life in the same way our parents did. Employers now see regular job changes on a CV as something positive. It shows that you are brave to change jobs and have the willingness to learn.

Just like when you go to a job interview, the first impression you give a professional connection or a recruiter on LinkedIn matters. Your photo is an important part of your profile along with your employment history, testimonials, and other qualifications.

There’s an old adage in the world of professional networking: “It’s not your connections that matter; it’s your connections’ connections.”⁣

It’s a waste of time and space. No recruiter and no employer really cares what you want until they know you have what they need.

Your resume is your first impression to employers; thus, you have to be good at writing a convincing one.

How many times have we found ourselves in the pool of conflicting thoughts, yes Conflicting! Conflict comes in different forms, doesn’t it?